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National customer satisfaction indices : a critical investigation from an application perspective

Hansen, Ursula; Hennig-Thurau, Thorsten - In: Service quality and management, (pp. 25-53). 1999

Persistent link: https://www.econbiz.de/10001407676

Consumers' attitudes toward Cause-Related marketing : a comparison between Iran and Germany

Heidarian, Elham - 2019

between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward … in Iran in comparison to Germany? C: Can cultural characteristics of the countries explain these differences? To answer …-test. Potential differences between Iran and Germany as well as moderation analysis are tested by critical ratio difference test as …

Persistent link: https://www.econbiz.de/10012103152

Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

Seifert, Andreas - 2002

Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung des klassischen Transaktionsmarketing die Rede. Die...