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Cross-analysis of usability and aesthetic in smart devices : what influences users' preferences?
Shin, Dong-hee - In: Cross cultural management : an international journal 19 (2012) 4, pp. 563-587
Persistent link: https://www.econbiz.de/10009671753
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A comparative study of American and Japanese company brand icons
Kilic, Ozcan; Miller, Darryl W.; Vollmers, Stacy M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
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Fairness and division of labor in market societies : a comparison of the US and German automotive industries
Kwon, Hyeong-ki - 2004
Persistent link: https://www.econbiz.de/10001803831
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Kundenloyalität im internationalen Vergleich : empirische Analyse in deutschen und chinesischen Automobilmärkten
Knappe, Maren E. - 2016
Persistent link: https://www.econbiz.de/10011630882
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Kundenloyalität im internationalen Vergleich : empirische Analyse in deutschen und chinesischen Automobilmärkten
Knappen, Maren; Knappe, Maren E. - 2017
Persistent link: https://www.econbiz.de/10011632929
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How global are global brands? : an empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and … Mexicans, if the brand image of Apple iPod is perceived in the same way in Germany and in Mexico and what influencing factors … brand image attributes are significantly different between Germany and Mexico), with Mexico showing higher levels of …
Persistent link: https://www.econbiz.de/10010357158
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk (contributor); Hildebrandt, Lutz (contributor) - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528