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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414
from two major e-commerce markets (China and Germany; N = 808) support our framework and suggest that perceived …
Persistent link: https://www.econbiz.de/10014491681
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How global are global brands? : an empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and … Mexicans, if the brand image of Apple iPod is perceived in the same way in Germany and in Mexico and what influencing factors … brand image attributes are significantly different between Germany and Mexico), with Mexico showing higher levels of …
Persistent link: https://www.econbiz.de/10010357158
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Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk (contributor); Hildebrandt, Lutz (contributor) - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528
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How Global are Global Brands? An Empirical Brand Equity Analysis
Cleff, Thomas; Fischer, Lena; Sepulveda, Cesar J.; … - 2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and … Mexicans, if the brand image of Apple iPod is perceived in the same way in Germany and in Mexico and what influencing factors … brand image attributes are significantly different between Germany and Mexico), with Mexico showing higher levels of …
Persistent link: https://www.econbiz.de/10014197854
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Determinants of Demand for Luxury Goods : A Comparative Study Among Three European Countries
Ergün, Kutlu - 2021
Identifying the determinants of luxury consumption may produce positive results for marketing. This the study is based on an online survey including the participants from Romania, Spain and Turkey, and it aims to reach possible factors that may affect the demand for luxury goods. It investigates...
Persistent link: https://www.econbiz.de/10013245163
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Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk; Hildebrandt, Lutz - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10010263736
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and … Mexicans, if the brand image of Apple iPod is perceived in the same way in Germany and in Mexico and what influencing factors … brand image attributes are significantly different between Germany and Mexico), with Mexico showing higher levels of …
Persistent link: https://www.econbiz.de/10010368391
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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
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Internet and e-commerce service adoption by the Slovenian travel agencies: a comparative view
Kribel, Zvonko; Bojnec, Štefan - In: International journal of services and standards 3 (2007) 3, pp. 277-288
Persistent link: https://www.econbiz.de/10003500915