The authors examine the concept of customer benefits in business-to-business markets in an international context. They distinguish between core and add-on benefits, and they discuss product quality, service quality, flexibility, trust, joint action, and commitment of the supplier as determinants...

Identifying the determinants of luxury consumption may produce positive results for marketing. This the study is based on an online survey including the participants from Romania, Spain and Turkey, and it aims to reach possible factors that may affect the demand for luxury goods. It investigates...

Objective: The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers’ perspective. Research Design & Methods: The article takes a...

This research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers...

Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...

This research investigates different types of antecedents such as fairness, disconfirmation and emotion and their influences on different types of satisfaction and behavioral intentions. It also examines how different types of customers, cooperative vs. rebellious, respond to penalties...

Brand extensions are a common marketing practice, not just in the North American and European markets, but also in the Latin American business world. In this article, we perform an empirical test of the determinants of ‘brand extensions' evaluations in a developing country such as Chile. In...

Big Bazaar, the major chain of hypermarkets from the Future Group, has opened its three hypermarket in Nashik city. Keeping up to its promise of 'Isse Sasta Aur Accha Kahin Nahin', the Big Bazaar store in Nashik will provide shoppers mega-savings along with special discounts and offers on over...