Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison
Year of publication: |
2016
|
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Authors: | Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay |
Publisher: |
[S.l.] : SSRN |
Subject: | Vergleich | Comparison | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kulturelle Identität | Cultural identity | Kundenwert | Customer value | Welt | World | Schätzung | Estimation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Marketing, Vol. 13, Issue 3, pp. 1-31, 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2005 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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