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Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - In: Journal of international consumer marketing 22 (2010) 4, pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
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The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - In: European journal of marketing : EJM 51 (2017) 1, pp. 99-122
Persistent link: https://www.econbiz.de/10011626406