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Der "Information Seeker": Konsumbegeistert oder konsumkritisch?
Tölle, Klaus
;
Hofacker, Thomas
;
Kaas, Klaus P.
- In:
Marketing : ZFP ; journal of research and management
3
(
1981
)
1
,
pp. 47-50
Persistent link: https://www.econbiz.de/10003582080
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