Marktforschungspraxis : Methoden und Anwendungen im Marketing-Management
Klaus Tölle ; Joachim Steltzner
| Year of publication: |
2010
|
|---|---|
| Authors: | Tölle, Klaus ; Steltzner, Joachim |
| Publisher: |
Aachen : Shaker |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [digitool.hbz-nrw.de] |
| Extent: | VI, 461 S. Ill., graph. Darst. 24 cm, 711 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8322-9434-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009599541