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sides is displayed by applying the stimulus-organism-response-model of consumer behavior. …Globally operating corporations are increasingly confronted with the specific behavior of a culturally diverse investor …
Persistent link: https://www.econbiz.de/10010513692
new approach on this topic and it aims at identifying whether there are significant attitude changes towards the service … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural … impact on the service category, as all three changes have been significant. The change in behavioural attitude was the most …
Persistent link: https://www.econbiz.de/10011515969
The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede's cultural dimensions on...
Persistent link: https://www.econbiz.de/10012911537
stated behavior and on actual behavior. Target selection by charities likely results in good donators receiving many mailings … surprisingly this affects neither stated nor actual donating behavior …
Persistent link: https://www.econbiz.de/10012755143
hypotheses of model, and results were declared significant at p <0.05. Findings are interesting as they establish association … activities) and prescription behavior of doctors mediated by strong phenomenon of medical representative PR and brand image of a … company/product in changing the prescription behavior of doctors. Based on the results of this study, the pharmaceutical …
Persistent link: https://www.econbiz.de/10011843344
Impulsive choice exhibited by consumers has been traditionally attributed to either contextual factors such as product attributes, store environment, or an individual’s personality traits. In this paper, the authors find that type of food consumed can also influence impulsive choice....
Persistent link: https://www.econbiz.de/10014046026
Charitable organizations send out large volumes of direct mailings, soliciting for money in support of many good causes. Without any request, donations are rarely made, and it is well known that each request for money by a charity likely generates at least some revenues. Whether a single request...
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