Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 153-167
hypotheses of model, and results were declared significant at p <0.05. Findings are interesting as they establish association … activities) and prescription behavior of doctors mediated by strong phenomenon of medical representative PR and brand image of a … company/product in changing the prescription behavior of doctors. Based on the results of this study, the pharmaceutical …