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~subject:"Verhaltensökonomik"
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Verhaltensökonomik
Consumer behaviour
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Großbritannien
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Consumer behavior analysis : (a) rational approach to consumer choice
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Journal of marketing management : MM
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Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda
Wells, Victoria K.
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1119-1158
Persistent link: https://www.econbiz.de/10010433930
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
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