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Entrepreneurial marketing : how to develop customer demand

Nijssen, E. J. - 2022 - Third edition

Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive...

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Introduction to the special issue: Sales and innovation

Jong, Ad de; Verbeke, Willem J. M. I.; Nijssen, E. J. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 643-646

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Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations

Nijssen, E. J.; Guenzi, Paolo; Borgh, Michel van der - In: Industrial marketing management : the international … 64 (2017), pp. 1-13

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How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling

Jong, Ad de; Zacharias, Nicolas; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 304-326

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Why salespeople avoid big-whale sales opportunities

Xu, Juan; Borgh, Michel van der; Nijssen, E. J.; Lam, Son K. - In: Journal of marketing 86 (2022) 5, pp. 95-116

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Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice

Nijssen, E. J.; Borgh, Michel van der; Totzek, Dirk - In: Industrial marketing management : the international … 105 (2022), pp. 60-71

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Entrepreneurial marketing : how to develop customer demand

Nijssen, E. J. - 2022 - Third edition.

Persistent link: https://www.econbiz.de/10013176390