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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
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Can rounding up price discounts reduce sales?
Jha, Subhash; Biswas, Abhijit; Guha, Abhijit; Gauri, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 343-350
Persistent link: https://www.econbiz.de/10014534704