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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
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Journal of business research : JBR
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya
;
Celly, Kirti Sawhney
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
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