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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation

Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407

Persistent link: https://www.econbiz.de/10010439154

Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20

Persistent link: https://www.econbiz.de/10011980760

Managing packaging design for sustainable development : a compass for strategic directions

Olsson, Annika - 2017

Introduction to packaging -- Sustainable development and packaging -- Designing packaging -- Introducing the compass -- The directions of the compass -- Product protection -- Material use -- Fill rate -- Apportionment -- User-friendliness -- Information and communication

Persistent link: https://www.econbiz.de/10011576043

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

Managing packaging design for sustainable development : a compass for strategic directions

Olsson, Annika - 2017

Packaging Design -- Chapter 1 Introduction to packaging -- 1.1 Multiple functions of packaging -- 1.1.1 Containment -- 1 … impact in retail supply chains -- References -- Chapter 3 Designing packaging -- 3.1 The complexity of packaging design -- 3 … managing packaging design -- 3.3.1 Design thinking processes -- 3.3.2 Managing the team -- 3.4 Tools for packaging design -- 3 …