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~subject:"Verpackung"
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Verpackung
Consumer behaviour
80
Konsumentenverhalten
73
Brand image
33
Brand management
33
Wine
33
Markenimage
32
Markenführung
30
Wein
24
Weinbau
22
Wine industry
22
Packaging
16
Wines
16
Advertising
14
Personality psychology
13
Persönlichkeitspsychologie
13
Product design
13
Produktgestaltung
13
Brand
11
Markenartikel
11
Werbung
11
Advertising effects
10
Designation of origin
10
Emotion
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France
10
Herkunftsbezeichnung
10
Marketing
10
Theorie
10
Theory
10
Werbewirkung
10
Beziehungsmarketing
9
Deutschland
9
Germany
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Australia
7
China
7
Cognition
7
Food retailing
7
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English
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Orth, Ulrich R.
7
Lockshin, Larry
3
Kahle, Lynn R.
2
Khan, Huda
2
Lee, Richard
2
Limon, Yonca
2
Corsi, Armando
1
Liu, Li
1
Louviere, Jordan
1
Lupold, Isabel
1
Machiels, Casparus J. A.
1
Malkewitz, Keven
1
Mueller, Simone
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Journal of international marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Multisensory packaging : designing new product experiences
1
The journal of consumer marketing
1
The journal of product & brand management
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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ECONIS (ZBW)
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Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
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2
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
3
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
4
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
5
Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
Saved in:
6
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
Saved in:
7
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Saved in:
8
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
9
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
10
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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