Package design as a communications vehicle in cross-cultural values shopping
Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth
| Year of publication: |
2009
|
|---|---|
| Authors: | Limon, Yonca ; Kahle, Lynn R. ; Orth, Ulrich R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 1, p. 30-57
|
| Subject: | Produktgestaltung | Product design | Verpackung | Packaging | Markenimage | Brand image | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859516