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Vertrauen
Beziehungsmarketing
9
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Social Web
6
Social web
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Großbritannien
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Garry, Tony
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Biggemann, Sergio
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Harwood, Tracy
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Fakhimi, Arezoo
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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ECONIS (ZBW)
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Internet of Things : understanding trust in techno-service systems
Harwood, Tracy
;
Garry, Tony
- In:
Journal of service management
28
(
2017
)
3
,
pp. 442-475
Persistent link: https://www.econbiz.de/10011758708
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2
Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
.
2011
Persistent link: https://www.econbiz.de/10008746285
Saved in:
3
Mindful management of relationships during periods of crises : a model of trust, doubt and relational adjustments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 278-286
Persistent link: https://www.econbiz.de/10012285366
Saved in:
4
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
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