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Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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3
Et Tu, Brute? : unraveling the puzzle of deception and broken trust in close relations
Shulman, David
;
Grayson, Kent
- In:
Socio-economic review
21
(
2023
)
4
,
pp. 1967-1986
Persistent link: https://www.econbiz.de/10014427475
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