The study examines the effect of outside options on trust and trustworthiness. Building on the logic of self-justification and escalation, it is hypothesized that parties who have invested in outside options will behave in a less trustworthy (and more self-serving) manner with their exchange...

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have...