The oft-cited privacy paradox is the perceived disconnect between individuals’ stated privacy expectations, as captured in surveys, and consumer market behavior in going online: individuals purport to value privacy yet still disclose information to firms. The goal of this paper is to...

Public trust in business, or the degree to which external stakeholders such as the public trust business in general is largely understudied. As the relevance of public trust in business becomes ever more obvious to practitioners and scholars, the levels of trust in business have reached...