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Retail channel structure impact on strategic engineering product design
Williams, Nathan; Kannan, P. K.; Azarm, Shapour - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 897-914
Persistent link: https://www.econbiz.de/10009153876
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From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695