Initiatives for building e-loyalty: a proposed framework and research issues
Year of publication: |
2003
|
---|---|
Authors: | Kannan, P. K. ; Wagner, Janet ; Velarde, Cristina |
Published in: |
E-business management : integration of Web technologies with business models. - Boston, Mass. [u.a.] : Kluwer, ISBN 1-4020-7178-7. - 2003, p. 231-247
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
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