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We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality...
Persistent link: https://www.econbiz.de/10013005947
Chapter 1. Omni-channel operations: Challenges, opportunities, and models -- Chapter 2. New Functions of Physical Stores in the Age of Omnichannel Retailing -- Chapter 3. Omni-Channel Assortment Planning -- Chapter 4. Returns Policies and Smart Salvaging: Benefiting From a Multi-Channel World --...
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Using a proprietary dataset, we analyze the impact of the implementation of a “buy-online, pickup-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can be explained by two...
Persistent link: https://www.econbiz.de/10014040132
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and test our thesis using...
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