Customer Supercharging in Experience-Centric Channels
Year of publication: |
2019
|
---|---|
Authors: | Bell, David R. ; Gallino, Santiago ; Moreno, Antonio |
Publisher: |
[S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 4, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3260742 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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