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Video game
Relationship marketing
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Beziehungsmarketing
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Social Web
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Social web
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Computerspiel
5
Consumer behaviour
4
Konsumentenverhalten
4
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Value creation
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Virtual reality
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Virtuelle Realität
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Brand community
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Business‐to‐business marketing
2
Confidence
2
Customer engagement
2
Customer engagement behavior
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Customer engagement emotion
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E-commerce
2
Ecosystem
2
Electronic Commerce
2
Gamification
2
Internet of Things
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Marketing management
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Marketingmanagement
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Netnography
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Risk
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Techno-service system
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Trust
2
Trust management
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Vertrauen
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2013-2018
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B-to-B-Marketing
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Bergbau
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Brand image
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Brand management
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Business-to-business marketing
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Harwood, Tracy
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Garry, Tony
4
Boomer, Jason
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Uwins, Mike
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Journal of consumer behaviour : an international research review
2
The business of gamification : a critical analysis
1
Value construction in the creative economy : negotiating innovation and transformation
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
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ECONIS (ZBW)
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Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
.
2011
Persistent link: https://www.econbiz.de/10008746285
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2
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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3
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
4
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
Saved in:
5
Value transformation : from online community to business benefit
Harwood, Tracy
;
Boomer, Jason
;
Garry, Tony
- In:
Value construction in the creative economy : …
,
(pp. 243-264)
.
2020
Persistent link: https://www.econbiz.de/10012221743
Saved in:
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