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The "dividual" is semiocapital...
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Videography
Consumer behaviour
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desire
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Hietanen, Joel
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Commentary on Schembri and Boyle (2013) : from representation towards expression in videographic consumer research
Hietanen, Joel
;
Rokka, Joonas
;
Schouten, John W.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2019-2022
Persistent link: https://www.econbiz.de/10010380085
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2
More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel
;
Andéhn, Mikael
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 539-556
Persistent link: https://www.econbiz.de/10011934560
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