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Measuring status orientations : scale development and validation in the context of an Asian transitional economy

Tambyah, Siok Kuan; Nguyen Thi Tuyet Mai; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10003827796

An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

Nguyen Thi Tuyet Mai - In: Journal of economics and development : JED 21 (2019) 2, pp. 247-258

Persistent link: https://www.econbiz.de/10012241910

Management in Vietnam

Nguyen Thi Tuyet Mai; Mai The Cuong - In: Asian business & management : theory, practice and …, (pp. 278-298). 2009

Persistent link: https://www.econbiz.de/10003853439

Measurement of modern and traditional self-concepts in Asian transitional economies

Nguyen Thi Tuyet Mai; Smith, Kirk; Cao, Johnson R. - In: Journal of Asia Pacific business 10 (2009) 3, pp. 201-220

Persistent link: https://www.econbiz.de/10003896396

Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam

Nguyen Thi Tuyet Mai; Rahtz, Don R.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 28-44

Persistent link: https://www.econbiz.de/10010257272

The impact of status orientations on purchase preference for foreign products in Vietnam, and implications for policy and society

Nguyen Thi Tuyet Mai; Smith, Kirk - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10009513283

Materialism and green purchase intention : a study of urban Vietnamese consumers

Nguyen Thi Tuyet Mai; Nguyen Vu Hung; Nguyen Hoang Linh; … - In: Journal of economics and development : JED 19 (2017) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10011807243

Antecedents of the intention and behavior toward purchase of counterfeit luxury goods in an emerging economy : a study of young Vietnamese consumers

Nguyen Thi Tuyet Mai; Nguyen Hoang Linh - In: Organizations and markets in emerging economies 8 (2017) 2, pp. 207-224

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy. The data was obtained from university undergraduate students in Hanoi, the capital of Vietnam. The results of structural equation...

Persistent link: https://www.econbiz.de/10012193941

Independent directors, ownership concentration and firm performance in listed companies : evidence from Vietnam

Nguyen Thi Tuyet Mai; Evans, Elaine; Lu, Meiting - In: Pacific accounting review 29 (2017) 2, pp. 204-226

Persistent link: https://www.econbiz.de/10011704033