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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries

Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10003979378

Organizational context and knowledge acquisition in IJVs : an empirical study

Evangelista, Felicitas; Le Nguyen Hau - In: Journal of world business : JWB 44 (2009) 1, pp. 63-73

Persistent link: https://www.econbiz.de/10003806324

Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Le Nguyen Hau; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165

Persistent link: https://www.econbiz.de/10003560650

Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam

Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417

Persistent link: https://www.econbiz.de/10010209635

The effects of organizational mindfulness on ethical behaviour and firm performance : empirical evidence from Vietnam

Nguyen Phong Nguyen; Wu, Huiying; Evangelista, Felicitas; … - In: Asia Pacific business review 26 (2020) 3, pp. 313-335

Persistent link: https://www.econbiz.de/10012258810

Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam

Hau, Le Nguyen; Evangelista, Felicitas; Thuy, Pham Ngoc - In: Journal of Business Research 66 (2013) 12, pp. 2412-2417

The positive effects of market orientation (MO) on firm performance are empirically supported much more strongly by studies conducted in developed than in emerging markets. One commonly cited reason for this differential effect is that MO is affected by the cultural, economic and institutional...

Persistent link: https://www.econbiz.de/10010703066