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Consumer behaviour
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Nhat Nguyen Nguyen
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Nation branding as a market-shaping strategy : a study on South Korean products in Vietnam
Nguyen, Arthur
;
Özçaglar-Toulouse, Nil
- In:
Journal of business research : JBR
122
(
2021
),
pp. 131-144
Persistent link: https://www.econbiz.de/10012420351
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Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
Nhat Nguyen Nguyen
;
Özçaglar-Toulouse, Nil
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 490-500
Persistent link: https://www.econbiz.de/10011855377
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