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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas; Dahlén, Micael; Thorbjørnsen, Helge - In: Journal of advertising research 63 (2023) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10014283791