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Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.; Anusree, M. R.; Ponnam, Abhilash - In: Journal of hospitality marketing & management 28 (2019) 6, pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
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Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
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The impacts of customers' observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews
Sreejesh, S.; Anusree, M. R. - In: Tourism review : the official journal of the AIEST 71 (2016) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10011597315
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Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
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Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy; Sreejesh, S. - In: International journal of emerging markets 19 (2024) 5, pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253