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~subject:"Viral marketing"
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Decision support systems : DSS ; the international journal
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ECONIS (ZBW)
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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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2
Virtual communities : a marketing perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
Saved in:
3
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
4
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
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