Virtual communities : a marketing perspective
Year of publication: |
2009
|
---|---|
Authors: | Valck, Kristine de ; Bruggen, Gerrit H. van ; Wierenga, Berend |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 47.2009, 3, p. 185-203
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Virales Marketing | Viral marketing | Social Web | Social web |
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