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~subject:"Viral marketing"
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Viral marketing
Internationaler Wettbewerb
25,960
International competition
24,536
Social Web
20,390
Social web
20,359
Online-Marketing
13,007
Internet marketing
12,895
Kommunikation
12,760
Communication
11,417
Consumer behaviour
7,282
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7,265
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4,723
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4,494
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4,246
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4,068
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3,794
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3,732
Competition
3,656
EU countries
3,609
Electronic Commerce
3,373
E-commerce
3,169
Relationship marketing
2,885
Beziehungsmarketing
2,879
Virales Marketing
2,877
Soziales Netzwerk
2,693
Globalisierung
2,691
Innovation
2,663
Online-Handel
2,662
Online retailing
2,658
Globalization
2,535
Internet
2,504
Brand management
2,493
Social network
2,493
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Law, Chun Hung Roberts
16
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Filieri, Raffaele
9
Mariani, Marcello M.
9
Berger, Jonah
8
Dwivedi, Yogesh Kumar
8
Li, Hengyun
8
Loureiro, Sandra Maria Correia
8
Pelsmacker, Patrick de
8
Tan, Yong
8
Dens, Nathalie
7
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Hennig-Thurau, Thorsten
7
Law, Rob
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Sparks, Beverley
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Chu, Shu-Chuan
6
Flavián Blanco, Carlos
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Liu, Yong
6
Moe, Wendy W.
6
Munzel, Andreas
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Okumus, Fevzi
6
Pavlou, Paul A.
6
Petrescu, Maria
6
Ranaweera, Chatura
6
Rita, Paulo
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
Scott, David Meerman
6
Stephen, Andrew T.
6
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Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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Friedrich-Schiller-Universität Jena
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IGI Global
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National Bureau of Economic Research
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Universität Mannheim
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
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OECD
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
122
Journal of retailing and consumer services
68
International journal of hospitality management
52
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Information systems research : ISR
42
Tourism management : research, policies, practice
42
Journal of marketing communications
40
Journal of management information systems : JMIS
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Electronic commerce research
31
Journal of hospitality marketing & management
27
Psychology & marketing
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
International journal of advertising : the review of marketing communications
24
Journal of electronic commerce research : JECR
24
Journal of internet commerce
24
International journal of contemporary hospitality management
23
Journal of advertising research
21
Journal of promotion management : innovations in planning and applied research
20
Journal of travel and tourism marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of marketing management : MM
19
The journal of product & brand management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
SpringerLink / Bücher
18
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
International journal of consumer studies
16
Journal of marketing research : JMR
15
Business horizons
14
International journal of technology marketing : IJTMkt
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of the Academy of Marketing Science
14
Management information systems : mis quarterly
14
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ECONIS (ZBW)
2,877
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid
;
Softić, Sumeja
- In:
Eurasian journal of business and economics : EJBE
12
(
2019
)
23
,
pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
Saved in:
2
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
3
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
4
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
Saved in:
5
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
6
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
7
Destination online
communication
: why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
8
Word of mouth behavior and online activity : a study of on/off line
communication
strategy and online business
Claro, Priscila B. de O.
;
Laban Neto, Silvio A.
-
2011
Persistent link: https://www.econbiz.de/10009513377
Saved in:
9
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
10
Estimating social influences from social networking sites : articulated frienships versus
communication
interactions
Guo, Hong
;
Pathak, Praveen
;
Cheng, Kenneth
- In:
Decision sciences : DS
46
(
2015
)
1
,
pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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