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~subject:"Viral marketing"
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Viral marketing
Big Data
4,578
Big data
4,274
Data Mining
2,198
Data mining
2,165
Personalization
1,297
Personalisierung
1,189
big data
896
Künstliche Intelligenz
780
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758
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665
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663
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483
Social web
482
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464
Online retailing
455
Online-Handel
455
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451
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433
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429
Digitalisierung
393
Online-Marketing
336
Internet marketing
327
Digitization
322
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321
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297
Virales Marketing
285
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281
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274
Supply chain
262
Lieferkette
260
Beziehungsmarketing
257
Relationship marketing
257
Informationsmanagement
256
Information management
246
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222
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Mariani, Marcello M.
5
Kim, Jong Min
4
Moro, Sérgio
4
Carrera, Clara
3
Law, Chun Hung Roberts
3
Law, Rob
3
Lok, Peter
3
Martínez-de-Albéniz, Victor
3
Sosa, Manuel
3
Sparks, Beverley
3
Ye, Qiang
3
Aggarwal, Rohit
2
Benbasat, Izak
2
Benlian, Alexander
2
Bilgihan, Anil
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Chong, Alain Yee Loong
2
Dens, Nathalie
2
Elwalda, Abdulaziz
2
Fang, Xiao
2
Filieri, Raffaele
2
Furner, Christopher P.
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Guerreiro, João Pedro Silva Martins
2
Iacobucci, Dawn
2
Jha, Subhash
2
Jia, Susan
2
Kim, Moon-Yong
2
Kirilenko, Andrei
2
Knoll, Julian
2
Korchmar, Simon
2
Korfiatis, Nikolaos
2
Kumar, Anuj
2
Kumar, Naveen
2
Kwok, Linchi
2
Li, Boying
2
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Tourism management : research, policies, practice
20
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
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ECONIS (ZBW)
285
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285
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1
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
2
Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong
;
Teichert, Thorsten
;
Rossi, Matti
;
Li, Hongxiu
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
Saved in:
3
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
4
What people talk about online and what they intend to do : related perspectives from text mining and path analysis
Chang, Sheng-Yen
;
Bodolica, Virginia
;
Hsu, Huei-Hsia
; …
- In:
Eurasian business review
13
(
2023
)
4
,
pp. 931-956
Persistent link: https://www.econbiz.de/10014420442
Saved in:
5
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
6
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
7
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
8
Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong
;
Li, Boying
;
Ngai, Eric W. T.
; …
- In:
International journal of operations & production …
36
(
2016
)
4
,
pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
Saved in:
9
Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
Saved in:
10
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
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