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~subject:"Virales Marketing"
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Virales Marketing
Social Web
20,293
Social web
20,262
Iran
6,037
Online-Marketing
5,791
Internet marketing
5,709
Consumer behaviour
4,699
Konsumentenverhalten
4,692
Politischer Konflikt
3,614
Political conflict
3,358
Soziales Netzwerk
2,408
Social network
2,253
Viral marketing
2,184
Beziehungsmarketing
2,059
Relationship marketing
2,059
Electronic Commerce
1,867
Markenführung
1,798
Brand management
1,796
E-commerce
1,796
Social media
1,708
social media
1,644
Digitalisierung
1,421
Welt
1,419
Online-Handel
1,418
Online retailing
1,416
World
1,400
Digitization
1,388
Internet
1,354
USA
1,271
United States
1,208
Markenimage
1,016
Brand image
1,012
Web 2.0 technologies
961
Web 2.0-Technologien
960
Theorie
900
Theory
877
Deutschland
869
Präsidentschaftswahl
863
Digital platform
861
Digitale Plattform
859
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German
67
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Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
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Friedrich-Schiller-Universität Jena
2
IGI Global
2
National Bureau of Economic Research
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
31
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
2,183
EconStor
1
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1
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1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
3
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
Saved in:
4
Using Web 2.0 features on social networks for word-of-mouth effects
Tan Chee Liang
;
Chua Kok Seng
;
Kaung Pye Soe
- In:
Understanding the interactive digital media marketplace …
,
(pp. 218-232)
.
2012
Persistent link: https://www.econbiz.de/10009412674
Saved in:
5
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
6
Facebook-Fans und Konsumkapital in der Unterhaltungsbranche
Weimar, Daniel
-
2012
Persistent link: https://www.econbiz.de/10013441217
Saved in:
7
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
8
A note on maximizing the spread of influence in social networks
Even-Dar, Eyal
;
Shapira, Asaf
- In:
Internet and network economics : third international …
,
(pp. 281-286)
.
2007
Persistent link: https://www.econbiz.de/10003648811
Saved in:
9
Competitive influence maximization in social networks
Bharathi, Shishir
;
Kempe, David
;
Salek, Mahyar
- In:
Internet and network economics : third international …
,
(pp. 306-311)
.
2007
Persistent link: https://www.econbiz.de/10003648840
Saved in:
10
Online-Communitys im Web 2.0 : so funktionieren im Mitmachnetz Aufbau, Betrieb und Vermarktung
Godau, Miriam
;
Ripanti, Marco
-
2008
Persistent link: https://www.econbiz.de/10003652596
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