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~subject:"Virales Marketing"
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Asian journal of business and accounting : AJBA
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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2
Consumer adoption of on-demand digital platforms : an integrated model
Lim, Tze-Yin
;
Bibiana Chiu Yiong Lim
;
Leong, Choi-Meng
; …
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
6
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014324987
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