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~subject:"Virales Marketing"
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Virales Marketing
China
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Consumer behaviour
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Online retailing
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Online-Handel
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7
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7
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Brand
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International marketing
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Internationales Marketing
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Krisenmanagement
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Markenartikel
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Marketingmanagement
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Cui, Geng
5
Peng, Ling
4
Li, Chunyu
2
Zhuang, Mengzhou
2
Akram, Umair
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Bilal, Muhammad
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Chen, Jiawei
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Chung, Yuho
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Guo, Xiaoning
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Liu, Hongyan
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Lui, Hon-kwong
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Journal of business research : JBR
2
Information systems research : ISR
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International journal of electronic commerce : IJEC
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International journal of quality and service sciences
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The journal of consumer marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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2
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
5
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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6
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
7
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
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