//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Destination expertise in onlin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
Electronic Commerce
23,014
Tourism
20,817
Tourismus
20,817
E-commerce
20,640
Social Web
20,290
Social web
20,259
Consumer behaviour
11,471
Konsumentenverhalten
11,429
Tourism industry
11,193
Tourismuswirtschaft
11,193
Online-Handel
11,071
Online retailing
11,026
Online-Marketing
7,839
Internet marketing
7,711
Internet
6,103
Urlaubsverhalten
4,650
Holiday behaviour
4,642
Tourismusmarketing
4,524
Tourism marketing
4,511
Beziehungsmarketing
4,462
Relationship marketing
4,456
Welt
4,261
World
4,241
Deutschland
4,183
Germany
3,839
Theorie
3,615
Theory
3,588
Tourism destination
3,291
Digitalisierung
3,279
Tourismusregion
3,276
Digitization
3,102
Viral marketing
2,843
USA
2,708
Destination management
2,655
Destinationsmanagement
2,633
United States
2,620
Soziales Netzwerk
2,568
Brand management
2,514
Markenführung
2,511
more ...
less ...
Online availability
All
Undetermined
1,555
Free
506
Type of publication
All
Article
2,377
Book / Working Paper
466
Type of publication (narrower categories)
All
Article in journal
2,210
Aufsatz in Zeitschrift
2,210
Aufsatz im Buch
174
Book section
174
Graue Literatur
76
Non-commercial literature
76
Working Paper
59
Arbeitspapier
58
Hochschulschrift
42
Thesis
23
Collection of articles of several authors
22
Sammelwerk
22
Case study
20
Conference paper
20
Fallstudie
20
Konferenzbeitrag
20
Guidebook
12
Ratgeber
12
Aufsatzsammlung
11
Collection of articles written by one author
7
Sammlung
7
Konferenzschrift
5
Accompanied by computer file
1
Amtsdruckschrift
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Government document
1
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,765
German
81
Author
All
Law, Chun Hung Roberts
17
Filieri, Raffaele
12
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Ye, Qiang
9
Hu, Nan
8
Law, Rob
8
Loureiro, Sandra Maria Correia
8
Mayzlin, Dina
8
Akram, Umair
7
Duan, Wenjing
7
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Gopinath, Shyam
7
Kim, Jong Min
7
Li, Hengyun
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Mariani, Marcello M.
7
Schweidel, David A.
7
Xie, Karen L.
7
Berger, Jonah
6
Chen, Yubo
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Hong, Yili
6
Liu, Ling
6
Moe, Wendy W.
6
Munzel, Andreas
6
Pavlou, Paul A.
6
Pelsmacker, Patrick de
6
Rita, Paulo
6
Ruiz Mafe, Carla
6
Scott, David Meerman
6
Sparks, Beverley
6
Stephen, Andrew T.
6
Wallace, Elaine
6
more ...
less ...
Institution
All
National Bureau of Economic Research
3
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer Fachmedien Wiesbaden
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
more ...
less ...
Published in...
All
Journal of business research : JBR
122
Journal of retailing and consumer services
69
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
48
Information systems research : ISR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Tourism management : research, policies, practice
44
Journal of marketing communications
37
Journal of management information systems : JMIS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of hospitality marketing & management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Electronic commerce research
27
Journal of travel and tourism marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
24
Psychology & marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
International journal of advertising : the quarterly review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
The journal of product & brand management
19
Journal of marketing management : MM
18
International journal of consumer studies
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Technological forecasting & social change : an international journal
17
Business horizons
15
International journal of electronic commerce : IJEC
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Cogent business & management
14
International journal of technology marketing : IJTMkt
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of the Academy of Marketing Science
13
more ...
less ...
Source
All
ECONIS (ZBW)
2,842
EconStor
1
Showing
71
-
80
of
2,843
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
The mediating role of social media in
tourism
: an eWOM approach
Kakirala, Anish Kumar
;
Singh, Devinder Pal
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 381-391
Persistent link: https://www.econbiz.de/10012671698
Saved in:
72
Sharing
tourism
experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D.
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 179-225
Persistent link: https://www.econbiz.de/10011611135
Saved in:
73
All hype or the real deal? : investigating user engagement with virtual influencers in
tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
74
Online reviews in
tourism
and hospitality industry : a meta-analytical perspective
Dewani, Prem Prakash
- In:
Journal for global business advancement : JGBA
15
(
2022
)
4
,
pp. 420-446
Persistent link: https://www.econbiz.de/10014309006
Saved in:
75
User-generated content as a research mode in
tourism
and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
76
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
77
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
78
Measuring satisfaction and loyalty of guests based on Vietnamese hotel online reviews
Ha Nguyen Thi Thu
;
Tuan Tran Minh
;
Tu Nguyen Thi Ngoc
; …
- In:
International journal of e-entrepreneurship and …
11
(
2021
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012613254
Saved in:
79
Adventure tourists' electronic word-of-mouth (e-WOM) intention : the effect of water-based adventure experience, grandiose narcissism, and self-presentation
Hasan, Md. Kamrul
;
Neela, Nayeema Maswood
- In:
Tourism and hospitality research : THR
22
(
2022
)
3
,
pp. 284-298
Persistent link: https://www.econbiz.de/10013257541
Saved in:
80
The impact of self-congruity and evaluation of the place on WOM : perspectives of
tourism
destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->