The mediating role of social media in tourism : an eWOM approach
Year of publication: |
2020
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Authors: | Kakirala, Anish Kumar ; Singh, Devinder Pal |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 381-391
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Subject: | Social Media | Tourism | eWOM | Destination Image | Social Web | Social web | Tourismus | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing |
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