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~subject:"Virales Marketing"
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Virales Marketing
Advertising
42
Werbung
36
Consumer behaviour
34
Konsumentenverhalten
32
Advertising effects
27
Werbewirkung
27
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
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Marketing
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Retail trade
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Brand
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Brand management
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Markenartikel
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Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
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Werbeplanung
4
Öffentlichkeitsarbeit
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Coronavirus
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Corporate Social Responsibility
3
Corporate social responsibility
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Dahlén, Micael
4
Thorbjørnsen, Helge
3
Colliander, Jonas
2
Ketelaar, Paul
1
Lange, Fredrik
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Modig, Erik
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Riet, Jonathan van 't
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Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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2
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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3
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
4
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
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