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Virales Marketing
Consumer behaviour
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European journal of marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Boosting engagement with healthy food on social media
Pancer, Ethan
;
Philp, Matthew
;
Noseworthy, Theodore J.
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
Saved in:
2
Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan
;
Philp, Matthew
;
Poole, Maxwell
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
Saved in:
3
"Don't buy" or "do not buy"? : how negation style in online reviews influences consumer product evaluations
Kim, Soyoung
;
Moore, Sarah G.
;
Murray, Kyle B.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10012607656
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