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~subject:"Virales Marketing"
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Virales Marketing
Relationship marketing
25,938
Beziehungsmarketing
25,263
Social Web
20,291
Social web
20,260
Consumer behaviour
19,065
Konsumentenverhalten
18,981
Brand management
17,495
Markenführung
17,081
Online-Marketing
12,933
Internet marketing
12,826
Markenimage
7,734
Brand image
7,642
Customer satisfaction
5,835
Kundenzufriedenheit
5,783
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5,497
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5,496
Electronic Commerce
4,569
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4,349
E-commerce
4,311
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4,219
Germany
4,212
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4,208
Marketingmanagement
4,018
Marketing management
3,985
Online-Handel
3,551
Online retailing
3,541
Theorie
3,496
Theory
3,484
Viral marketing
3,311
Werbewirkung
3,097
Advertising effects
3,076
Internet
2,601
Soziales Netzwerk
2,582
Marketing
2,486
USA
2,486
Werbung
2,483
Lieferantenmanagement
2,477
Supplier relationship management
2,476
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2,472
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Law, Chun Hung Roberts
16
Filieri, Raffaele
12
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Loureiro, Sandra Maria Correia
9
Mariani, Marcello M.
9
Dwivedi, Yogesh Kumar
8
Li, Hengyun
8
Tan, Yong
8
Verlegh, Peeter
8
Balaji, M. S.
7
Bilgihan, Anil
7
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Law, Rob
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Okumus, Fevzi
7
Pelsmacker, Patrick de
7
Peres, Renana
7
Ranaweera, Chatura
7
Schweidel, David A.
7
Sparks, Beverley
7
Wallace, Elaine
7
Wu, Luorong
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Augusto, Mário Gomes
6
Berger, Jonah
6
Buttle, Francis A.
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Fink, Klaus-J.
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
6
Groeger, Lars
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Hennig-Thurau, Thorsten
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Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Fachhochschule Reutlingen / European School of Business
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Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
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OECD
1
Technische Universität Dresden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
142
Journal of retailing and consumer services
98
International journal of hospitality management
62
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Tourism management : research, policies, practice
45
Information systems research : ISR
42
Journal of marketing communications
42
Journal of hospitality marketing & management
36
Psychology & marketing
35
Electronic commerce research
32
Journal of management information systems : JMIS
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of contemporary hospitality management
31
Journal of marketing
31
International journal of advertising : the quarterly review of marketing communications
28
The journal of product & brand management
27
Journal of travel and tourism marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
25
International journal of electronic marketing and retailing : IJEMR
25
Journal of internet commerce
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of electronic commerce research : JECR
24
SpringerLink / Bücher
23
Cogent business & management
21
Journal of marketing management : MM
21
Journal of promotion management : innovations in planning and applied research
21
European journal of marketing : EJM
20
International journal of consumer studies
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of advertising research
19
The journal of services marketing
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of the Academy of Marketing Science
18
Journal of marketing research : JMR
17
Technological forecasting & social change : an international journal
17
Marketing letters : a journal of research in marketing
16
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ECONIS (ZBW)
3,308
EconStor
2
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1
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3,310
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date (oldest first)
1
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
2
Employees as corporate influencers and co-creators of brand-meaning
Hesse, Andreas
;
Schmidt, Holger
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10013464344
Saved in:
3
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave
;
Rosenbluth, Mallorie
;
Riedinger, Meg
-
2015
-
Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
Saved in:
4
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
5
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
6
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
7
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
8
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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