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~subject:"Virales Marketing"
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Virales Marketing
Werbewirkung
7,881
Advertising effects
7,656
Werbung
3,785
Advertising
3,743
Konsumentenverhalten
3,551
Consumer behaviour
3,536
Online-Marketing
2,102
Internet marketing
2,092
Markenführung
1,131
Brand management
1,130
Markenimage
968
Brand image
956
Fernsehwerbung
804
Television advertising
798
United States
687
USA
684
Social Web
615
Social web
614
Theorie
580
Theory
564
Deutschland
522
Brand
507
Markenartikel
505
Germany
497
Marketingmanagement
467
Marketing management
464
Emotion
449
Celebrity endorsement
441
Celebrity-Werbung
441
Werbepsychologie
425
Psychology of advertising
414
Zielgruppe
379
Target group
375
advertising
351
Experiment
315
Wahrnehmung
269
Perception
265
Viral marketing
258
Children
255
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Online availability
All
Undetermined
115
Free
51
Type of publication
All
Article
222
Book / Working Paper
36
Type of publication (narrower categories)
All
Article in journal
210
Aufsatz in Zeitschrift
210
Aufsatz im Buch
11
Book section
11
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Hochschulschrift
6
Working Paper
6
Thesis
3
Case study
2
Fallstudie
2
Amtsdruckschrift
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Government document
1
Guidebook
1
Ratgeber
1
Sammelwerk
1
Sammlung
1
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Language
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English
249
German
9
Author
All
Fossen, Beth L.
4
Usman, Osly
4
Duan, Wenjing
3
Esmaeilpour, Majid
3
Hosanagar, Kartik
3
Huh, Jisu
3
Kareklas, Ioannis
3
King, Karen Whitehill
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Song, Reo
3
Amblee, Naveen
2
Bahreinizad, Manizheh
2
Bambauer-Sachse, Silke
2
Bigné Alcañiz, J. Enrique
2
Chen, Tsai
2
Choi, Chang-Won
2
Cuevas, Ángel
2
D'Andria, Diego
2
Dalakas, Vassilis
2
Eells, Danielle
2
Esch, Franz-Rudolf
2
Fay, Brad
2
Gopinath, Shyam
2
Gu, Bin
2
Hayes, Jameson L.
2
Jang, Sungha
2
Jeong, Jaeseung
2
Keller, Ed
2
Kim, Wonjoon
2
Ko, Eunju
2
Korgaonkar, Pradeep
2
Kuksov, Dmitri
2
Lassmann, Andrea
2
Lee, Dokyun
2
Liberini, Federica
2
Mangold, Sabrina
2
Martínez-Navarro, Jesús
2
Moradi, Kianoosh
2
Muehling, Darrel D.
2
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Institution
All
Universität Bremen
1
Published in...
All
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
258
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1
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
4
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
7
Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2008
Persistent link: https://www.econbiz.de/10003762162
Saved in:
8
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
9
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
10
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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