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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Konsumentenverhalten
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China
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Rebound effect
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Social Web
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Social web
4
Theorie
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Theory
4
Asymmetric information
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Asymmetrische Information
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Film industry
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Filmwirtschaft
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Twitter
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Viral marketing
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Auskunftspflicht
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Brand management
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Corporate Social Responsibility
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Corporate disclosure
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Corporate social responsibility
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Customer satisfaction
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Disclosure regulation
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Economics of information
2
Informationsökonomik
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Internet retailing
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Kino
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LA-AIDS model
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Language
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Luxury consumption
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Luxury goods
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Luxusgüter
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Markenführung
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Movie theatre
2
Movies
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Online luxury shopping
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Online retailing
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Online-Handel
2
Review helpfulness
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Shopping motives
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Sprache
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Liu, Angela Xia
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Zhang, Jurui
2
Burns, Alvin C.
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Hou, Yingjian
1
Liu, Xia
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Steenkamp, Jan-Benedict E. M.
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Xie, Ying
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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ECONIS (ZBW)
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An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
Saved in:
2
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
3
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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