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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
27
Konsumentenverhalten
27
Salespeople
16
Marketing
15
Verkaufspersonal
15
Brand management
13
Markenführung
13
Theorie
11
Theory
11
Beziehungsmarketing
9
Brand image
9
Markenimage
9
Relationship marketing
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Social network
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Soziales Netzwerk
9
Brand
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Service quality
8
Customer satisfaction
6
Dienstleistungsqualität
6
Einzelhandel
6
Kundenzufriedenheit
6
Market research
6
Marktforschung
6
Online retailing
6
Online-Handel
6
Retail trade
6
Selling
6
USA
6
United States
6
Verkauf
6
Compensation system
5
Confidence
5
Services marketing
5
Vergütungssystem
5
Vertrauen
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Viral marketing
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Iacobucci, Dawn
5
Riquelme, Isabel P.
3
Román, Sergio
3
Kim, Moon-Yong
1
Moon, Sangkil
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing in a digital world
1
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ECONIS (ZBW)
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1
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
2
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
3
Networks in marketing
Iacobucci, Dawn
(
contributor
)
-
1996
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
Saved in:
4
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
5
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
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