Purpose – The purpose of this paper is to analyse how consumer innovativeness can be used as a variable to positively influence internet banking adoption both directly and reducing consumer perceived risk. Design/methodology/approach – The impact of innovativeness and risk on internet...

Purpose – The purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust. Design/methodology/approach – The impact of trust, perceived risks, product involvement and TAM beliefs (ease of...