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~subject:"Virtual organization"
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Virtual organization
Relationship marketing
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Consumer behaviour
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Biggemann, Sergio
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Fakhimi, Arezoo
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Garry, Tony
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Harwood, Tracy
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Emergence of gamified commerce : turning virtual to real
Harwood, Tracy
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
2
,
pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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