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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
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New Developments in Online Marketing
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ECONIS (ZBW)
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"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy
;
Garry, Tony
- In:
New Developments in Online Marketing
,
(pp. 113-123)
.
2014
Persistent link: https://www.econbiz.de/10010354580
Saved in:
2
Emergence of gamified commerce : turning virtual to real
Harwood, Tracy
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
2
,
pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
Saved in:
3
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
4
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
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