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~subject:"Virtual reality"
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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2
The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
100
(
2019
),
pp. 571-580
Persistent link: https://www.econbiz.de/10012024016
Saved in:
3
Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark
;
Sergueeva, Ksenia
;
Catangui, Mathew
; …
- In:
Journal of education for business
92
(
2017
)
4
,
pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
Saved in:
4
Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.
;
Aversa, Joseph
;
Lee, Seung Hwan Mark
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014531682
Saved in:
5
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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