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The freeloader effect : examining the influence of engagement and attitudes in a virtual fan community

Walker, Matthew; Hodge, Courtney; Bennett, Gregg - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 130-139

Persistent link: https://www.econbiz.de/10011752682

Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism

Hansen, Sara Steffens - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1443-1461

Persistent link: https://www.econbiz.de/10010230183

Organizational learning and the technology of foolishness : the case of virtual worlds at IBM

Dodgson, Mark; Gann, David M.; Phillips, Nelson - In: Organization science : a journal of the Institute for … 24 (2013) 5, pp. 1358-1376

Persistent link: https://www.econbiz.de/10010196181

The value of virtual assets : the role of game characters in MMOGs

Manninen, Tony; Kujanpää, Tomi - In: The international journal of business science & applied … 2 (2007) 1, pp. 21-33

Game character, or avatar, acts as the nexus of virtual assets that the player collects and produces while exploring online game worlds. What is the value of this virtual identity in the online game community? Furthermore, what are the components of play that provide added-value to the players?...

Persistent link: https://www.econbiz.de/10011893927

Augemented virtual doctor office : theory-based design and assessment

Zahedi, Fatemeh Mariam; Walia, Nitin; Jain, Hemant K. - In: Journal of management information systems : JMIS 33 (2016) 3, pp. 776-808

Persistent link: https://www.econbiz.de/10011635375

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

Persistent link: https://www.econbiz.de/10014582263